BlackBerry has Abandons Its Phone
HALIFAX, Nova Scotia — Stepping away from its signature product, BlackBerry will no longer make its own smartphones, the device it once defined.
Before
being overtaken by iPhones from Apple, BlackBerry’s phones were so
popular that they were nicknamed CrackBerry, and President Obama battled
security officials to retain his BlackBerry when he took office. But the distressed Canadian company’s decision, announced on Wednesday,
means the BlackBerry name will now be found only on handsets made by a
group owned by phone companies in Indonesia, which has licensed the
brand.
BlackBerry’s
market share long ago collapsed to single digits in North America and
Europe, despite the introduction of a new operating system and the
company’s decision to make phones based on the Android operating system
from Google.
The
abandoning of the phone business that made BlackBerry a household name
is a major step in a strategy begun by John S. Chen, the executive
chairman and chief executive, to turn the money-losing company into a
software and wireless device security business. When Mr. Chen joined
BlackBerry almost three years ago, he made it clear that the
fast-declining phone business was living on borrowed time.
“We
have decided to discontinue all the handset hardware development,” Mr.
Chen said Wednesday on a conference call for analysts. “We believe that
this is the best way to drive profitability in the device business.”
With
the move, BlackBerry follows the lead of several other technology
companies, notably Nokia, which have turned into software businesses.
Mr. Chen, however, must now demonstrate that he can generate offsetting
revenue.
BlackBerry’s
initial responses to the iPhone, which was released in 2007 and was the
handset that made software the dominant feature of smartphones, were
plagued with technical bugs and poor performance. The arrival of Android
phones from a variety of manufacturers, most notably Samsung, rapidly
accelerated the decline of BlackBerry’s phone business.
After
a series of delays, BlackBerry 10, an operating system that was a more
effective competitor, did not appear until early 2013. But iPhones and
Android phones were well-established by that time, and the new operating
system was met with indifference from consumers and app developers.
This
year, Mr. Chen suggested that BlackBerry was continuing to make phones
largely at the request of some of its large software customers, a group
that includes branches of the United States military as well as law
enforcement agencies.
On
the conference call on Wednesday, he dismissed those concerns and said,
while offering no details, that other companies would provide chips and
other hardware to meet those customers’ needs.
He
also acknowledged that BlackBerry software on Android phones was not as
secure as its BlackBerry 10 offerings. Mr. Chen promised, though,
without offering a schedule, that BlackBerry would “take Android up to
the same level of security as BB10.”
BlackBerry
has the option of reselling the phones carrying its brand name and made
by BB Merah Putih in Indonesia throughout the rest of the world. But
Mr. Chen said the company had decided not to exercise that option. As a
result, he said, sales of BlackBerry phones outside Indonesia will
finish before the end of February 2017, the close of the company’s
fiscal year.
Mr.
Chen said other companies had shown interest in licensing BlackBerry’s
trademark and its software, but he offered no specifics or indication of
whether such deals were likely.
In
the short term, the shutdown will most likely add to a crucial problem
facing BlackBerry: declining revenue. The company said on Wednesday that
phones accounted for 30 percent of its revenue during its second fiscal
quarter, which ended Aug. 31. Sales of about 400,000 phones generated
revenue of $105 million and a loss of $8 million.
Despite
growth in its software, BlackBerry’s overall sales of $334 million
during the quarter were well below the $490 million posted during the
same period last year. The company lost $372 million during the quarter
after accounting for substantial write-downs.
BB
Merah Putih, which is led by PT Tiphone Mobile Indonesia, that
country’s largest wireless carrier, will pay licensing fees and
royalties to BlackBerry, Mr. Chen said.
In
recent years, BlackBerry has cut thousands of jobs and closed several
operating centers, including one in this city, over the last three
years. A company spokeswoman declined to discuss any future layoffs.
BlackBerry has Abandons Its Phone
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